SMALL BUSINESS ACTS LIKE BIG BUSINESS Toronto’s First Neighbourhood e-Gift Card

by Rob Sysak, November 1, 2016


Toronto, ON – One of Toronto’s trendiest shopping destinations, West Queen West (WQW) between Bathurst and Gladstone, is set to launch Toronto’s first Neighbourhood e-Gift Card program on November 1st. The WQW e-Gift Card provides shoppers with a more local alternative rather than a mall gift card or big box chains. Maybe they could look at purchasing bulk gift cards for their existing clients and this, in turn, could bring in some potential clients to their doorstep!

Let’s look at how it works: shoppers can purchase an e-gift card from the WQW website and send it by email, text, or Facebook Message. The gift card is redeemable at a variety of local WQW restaurants, cafes, spas, salons, retailers, and specialty shops.

Some of the places you can use The WQW e-Gift Card include Downward Dog Yoga Centre, Gladstone Hotel, Jacob and Sebastian, Mini Mioche, Morba, Smoque N’ Bones and many other local favorites. A full list of participating businesses can be found on the WQW website and can also be spotted with a WQW e-Gift Card sticker in their window.


The WQW Gift Card program was created in partnership between Toronto startup AnyCard, the WQW BIA, and local businesses. When asked about this exciting initiative, Chad Molleken, Co-Founder and CEO of AnyCard, stated, “We want to be a champion for local businesses by providing them with innovative ways to compete with the big guys. A neighbourhood gift card is one of the ways we do that.”

Rob Sysak, Executive Director of the WQW BIA, noted, “We are really excited to be the first neighbourhood in Toronto to have our own e-Gift Card. WQW knows that for us to continue to be successful, WQW needs to act like big business, and digital technologies like the e-Gift Card will make that happen. Big thank you to AnyCard!”

To help kick off the program, the WQW BIA will be giving away a $100 WQW Gift Card every Friday until mid-December and one grand prize of a $1000 shopping spree before Christmas. To learn more about the WQW contests and to enter for your chance to win please visit

Here is a preview of the first 60 WQW e-Gift Card participating businesses with many more to come.


Bang Fitness

Ben Sherman

BLVD Interiors

Brass Vixens


Cadillac Jenkins

Canon Blanc


Chippy’s Fish and Chips

Collab Collections

Cutler+ Gross

Cycle Motive

Dat Salon

Deluxe Boutique

Downward Dog Yoga Centre

Dufflet Pastries


Fashionably Yours

Fidel Gastro

Fresh Collective

Giant Toronto

Gladstone Cafe

Gladstone Hotel

Good Hearts

Greek & Co

H Bar

Hayley Elsaesser

Iceman Video Games

Jacob and Sebastian

Kol Kid


La Hacienda Restaurant

Layover Boutique

Lisa Marie

MagPie Design


Mini Mioche


Niche Coffee + Tea Company

Old Penguin

Park And Province

Parlour Salon

Pink Optical

Platinum Health

Pure Barre

R Squared Cafe


Rickshaw Bar

Smile White

Smoque N’ Bones

Street Shak Caribbean Kitchen

Stuart Jackson Gallery

The County General

The Cure Apothecary

The Spice Trader & Olive Pit

TOMA Burger Addiction


Visual Eyes Optical