How does Main Street “Brick & Mortar” survive and THRIVE?

by Rob Sysak, January 23, 2017
The Beginning of Digital Mainstreet at the Drake

The Beginning of Digital Mainstreet at the Drake

How does Main Street “Brick & Mortar” survive and THRIVE?

The West Queen West (WQW) is the Art & Design District, the Creative Heart of Toronto, and one of Toronto’s amazing 82 BIAs. The WQW Board and its 400 members share the same philosophy; every day is a day to celebrate “Art & Culture”, all the while bringing commercial success to everyone in the neighbourhood.

So far, so good!

  1. October 26th, 2011- “Neighbourhood of the Year” at the inaugural TABIA Awards
  2. September 5th, 2014- Vogue International declares WQW the 2nd Coolest Neighbourhood in the World!

Global Street Style Report: Mapping Out the 15 Coolest Neighborhoods in the World

  1. June 23rd, 2016- Cushman & Wakefield “Cool Streets Report” places WQW in the top 15 coolest retail streets in North America

“Cool Streets Report”

  1. August 3rd, 2016 – Huffington Post readers declare WQW is number one in the Country!

“Canadians Have Named The Coolest Communities In The Country”

BUT times are changing; so how does WQW, its SMB, its “Brick & Mortar” continue to not only survive, but THRIVE? What does Main Street “Brick & Mortar” need to do?

Small Business must start acting like BIG Business; and thanks to digital technologies they can do that. 

WQW has started down this path successfully.

WQW e-Gift-Card

WQW e-Gift-Card window sticker

WQW e-Gift-Card window sticker

A Toronto Mall sold $100,000 of gift Cards EVERY DAY in December 2016

Why not in WQW and our Brick & Mortar?

A NEW revenue tool for WQW & its Members

Easy & convenient to use for Customer

 The following WQW businesses have already redeemed their first WQW E-Gift Card: 

Digital Gift Card Trends

e-Gift Card Powered by Anycard

WQW e-Gift Card Powered by Anycard


The First FREE Neighbourhood Wi-Fi

FREE WQW- Wi-Fi Main Street

FREE WQW- Wi-Fiechno

WQW has partnered with Besify to offer Toronto’s First Neighbourhood Free Wi-Fi (WQW Free Wi-Fi).

WQW – Free Wi-Fi will cover the entire 2 kilometer WQW stretch on Queen Street West from Bathurst to Gladstone.





Thanks to digital technologies Shopping local has never been easier, convenient or fun.

Now’s the time for Main Street “Brick & Mortar” to start acting BIG!

Valentines Day is almost here!

Get your Sweet Heart a WQW e-Gift-Card