How does Main Street “Brick & Mortar” survive and THRIVE?
The West Queen West (WQW) is the Art & Design District, the Creative Heart of Toronto, and one of Toronto’s amazing 82 BIAs. The WQW Board and its 400 members share the same philosophy; every day is a day to celebrate “Art & Culture”, all the while bringing commercial success to everyone in the neighbourhood.
So far, so good!
October 26th, 2011- “Neighbourhood of the Year” at the inaugural TABIA Awards
September 5th, 2014- Vogue International declares WQW the 2nd Coolest Neighbourhood in the World!
Almost $10,000 has been spent on the WQW e-Gift-Card
Money which must be spent at our participating members
Great for contests, giveaways & keeping it local
Easy & convenient to use for Customer
The customer simply shows the e-gift card on their mobile device in-store and the merchant logins to the AnyCard portal, enters the 9-digit authentication code and amount being redeemed.
The whole process takes seconds and the customer is on their way.
The following WQW businesses have already redeemed their first WQW E-Gift Card:
Dufflet Pastries, H Bar, Lisa Marie’s, Entice, Brika, The County General, Iceman Video Games, Greek Co, Niche Tea & Coffee Company, Canon Blanc, Original Penguin, Mini Mioche, Rickshaw Bar, Good Hearts, Jacob & Sebastian, Natrel, R Squared Café, & Ella + Elliot
Digital Gift Card Trends
Digital Gift card sales are estimated to reach $15 Billion by 2017.
56% of consumers surveyed would like to keep gift cards stored on their phones
Easily accessible and decreases chances at being lost or stolen
74% of 18 to 24-year-old consumers are interested in keeping gift cards on their phones (Almost 80% of people living in WQW area are millennials)
WQW e-Gift Card Powered by Anycard
The First FREE Neighbourhood Wi-Fi
FREE WQW- Wi-Fiechno
WQW has partnered with Besify to offer Toronto’s First Neighbourhood Free Wi-Fi (WQW Free Wi-Fi).
WQW – Free Wi-Fi will cover the entire 2 kilometer WQW stretch on Queen Street West from Bathurst to Gladstone.
Visitors to WQW will be able to use the WQW Free Wi-Fi during their entire visit to WQW.
WQW now is able to market our events and members in a hyper local way
Visitors can shop, dine, watch a show, listen to great bands live, and share their experiences in WQW on their social media outlets, all the while logged on to Free WQW Wi-Fi.
A new revenue stream
Hyper Local advertising opportunities for members
WQW will now be able to get valuable analytics to help us spend our limited budget wisely and successfully.
No more anecdotal stats; now its actual stats
Thanks to digital technologies Shopping local has never been easier, convenient or fun.
Now’s the time for Main Street “Brick & Mortar” to start acting BIG!